Amazon SageMaker: Unlocking the Power of Machine Learning

Amazon SageMaker

Introduction

Welcome to our comprehensive guide on Amazon SageMaker, a powerful cloud-based machine learning platform offered by Amazon Web Services (AWS). In this article, we will delve into the intricacies of Amazon SageMaker and explore how it can revolutionize your machine learning workflows. Whether you are a seasoned data scientist or a beginner in the field, Amazon SageMaker provides a user-friendly environment to build, train, and deploy machine learning models at scale.

Amazon SageMaker: What is it?

Amazon SageMaker is a fully managed machine learning service provided by Amazon Web Services (AWS). It simplifies the process of developing and deploying machine learning models by offering a comprehensive set of tools and services. SageMaker covers the entire machine learning workflow, starting from data preparation to model training and deployment. It provides tools for data exploration, cleaning, and transformation, supporting various data formats and integrating with AWS services like Amazon S3 for efficient data storage and retrieval. Developers and data scientists can easily train machine learning models using their preferred frameworks and algorithms, with SageMaker offering pre-built algorithms and optimized environments to accelerate the training process. Once the model is trained, SageMaker allows for seamless deployment on highly scalable and reliable infrastructure, supporting both batch and real-time inference. This enables developers to integrate the models into their applications and services, making it easier to leverage the power of machine learning. Overall, Amazon SageMaker is designed to simplify and streamline the machine learning workflow, making it more accessible and efficient for developers and data scientists.

In addition to its core features, Amazon SageMaker offers several advanced capabilities to enhance the machine learning experience. One of these capabilities is automatic model tuning, which leverages machine learning algorithms to automatically optimize model hyperparameters. This helps to improve model performance without requiring manual intervention.

SageMaker also provides built-in support for distributed training, allowing users to train models on large datasets using multiple instances. This distributed training feature significantly reduces training time and enables the use of more complex models.

Furthermore, SageMaker includes a feature called SageMaker Ground Truth, which facilitates the labeling and annotation of training data. Ground Truth helps to create high-quality labeled datasets by combining automatic data labeling with human reviewers. This saves time and effort in the data labeling process, which is a crucial step in training accurate machine learning models.

Another notable capability of SageMaker is the integration with AWS Marketplace. This integration allows users to access and deploy pre-trained models, algorithms, and other machine learning resources from the AWS Marketplace directly within the SageMaker environment. It provides a wide range of options to extend the functionality of SageMaker and accelerate the development and deployment of machine learning applications.

SageMaker also supports model monitoring, enabling users to track the performance of deployed models in real-time. This monitoring feature helps detect any deviations or anomalies in model behavior, allowing for timely adjustments and improvements.

Security is a key aspect of Amazon SageMaker. It provides a secure and isolated environment for training and deploying models, ensuring that data remains protected. SageMaker integrates with AWS Identity and Access Management (IAM) for fine-grained access control and supports encryption of data at rest and in transit.

Furthermore, SageMaker offers cost optimization features such as managed spot training, which allows users to take advantage of available EC2 spot instances for training models at a lower cost. It also provides cost tracking and monitoring tools to help users optimize their machine learning infrastructure expenses.

Why Choose Amazon SageMaker?

When it comes to machine learning, several challenges can hinder the progress of your projects. Amazon SageMaker addresses these challenges by providing an integrated platform with numerous benefits:

Ease of Use: Amazon SageMaker is designed to simplify the process of building and deploying machine learning models. It provides a unified interface and a suite of developer-friendly tools that abstract away much of the complexity involved in machine learning workflows. With SageMaker, you can easily create, train, and deploy models using pre-built algorithms, Jupyter notebooks, and a wide range of other resources.

Fully Managed Service: SageMaker takes care of the underlying infrastructure and manages the complete machine learning lifecycle, including data preparation, model training, hyperparameter tuning, and deployment. This eliminates the need for setting up and managing complex infrastructure, allowing you to focus on your core machine learning tasks and accelerate development cycles.

Scalability: Amazon SageMaker enables you to scale your machine learning projects effortlessly. It can handle large volumes of data and training jobs, allowing you to train models on large datasets distributed across multiple instances. SageMaker also provides automatic model tuning capabilities to optimize your models for performance and accuracy.

Cost-Effective: With Amazon SageMaker, you pay only for the resources you use, ensuring cost-effective machine learning development. It offers a variety of pricing options, including pay-as-you-go and spot instances, which can significantly reduce infrastructure costs. Additionally, SageMaker provides built-in tools for monitoring resource usage and optimizing costs, helping you make informed decisions and manage your budget effectively.

Extensive Algorithm and Framework Support: SageMaker supports a wide range of machine learning frameworks, such as TensorFlow, PyTorch, MXNet, and scikit-learn, allowing you to use the tools you are familiar with. It also provides pre-built algorithms for common machine learning tasks, such as image classification, object detection, and natural language processing. These algorithms are optimized for performance and can be easily integrated into your workflows.

Built-in Model Deployment: SageMaker simplifies the process of deploying trained models into production. It offers built-in hosting capabilities that allow you to deploy models as scalable and highly available endpoints with just a few clicks. These endpoints can be seamlessly integrated into your applications, enabling real-time predictions.

Integration with AWS Ecosystem: As part of the AWS suite of services, Amazon SageMaker seamlessly integrates with other AWS services, such as AWS Lambda, AWS Glue, and Amazon S3. This integration enables you to leverage the full power of the AWS ecosystem, making it easier to build end-to-end machine learning pipelines and access a wide range of data storage, processing, and analysis capabilities.

Robust Security and Compliance: SageMaker follows industry best practices to ensure the security and compliance of your machine learning projects. It provides fine-grained access control, encryption at rest and in transit, and integration with AWS Identity and Access Management (IAM). Additionally, SageMaker is compliant with various security and privacy frameworks, such as HIPAA, GDPR, and ISO 27001.

Key Features of Amazon SageMaker

Let’s take a closer look at the key features offered by Amazon SageMaker that make it an indispensable tool for machine learning enthusiasts:

Data Preprocessing and Labeling

Preparing data for machine learning is often a time-consuming task. Amazon SageMaker simplifies this process by offering data preprocessing capabilities, including data cleaning, normalization, and feature engineering. Additionally, you can leverage Amazon SageMaker Ground Truth, a fully managed data labeling service, to annotate your datasets efficiently.

Built-in Algorithms

Amazon SageMaker provides a rich collection of built-in machine learning algorithms, making it easier to get started with model training. These algorithms cover a wide range of use cases, such as image classification, regression, clustering, and natural language processing. Leveraging these algorithms, you can quickly prototype and validate your models.

Custom Algorithm Development

In addition to the built-in algorithms, Amazon SageMaker allows you to bring your own algorithms. You can containerize your custom algorithms using Docker and run them on Amazon SageMaker with ease. This flexibility enables you to leverage proprietary or domain-specific models for your machine learning tasks.

Jupyter Notebooks

Jupyter Notebooks are a popular tool for interactive data analysis and model development. Amazon SageMaker integrates Jupyter Notebooks, providing a familiar environment for data scientists to experiment with data, visualize results, and iterate on their models. The notebooks are pre-configured with the necessary libraries and dependencies, saving you time on setup.

Automatic Model Tuning

Tuning hyperparameters is critical to achieving optimal model performance. Amazon SageMaker’s automatic model tuning feature automates this process by intelligently exploring the hyperparameter space. It performs hyperparameter optimization using techniques like Bayesian optimization, allowing you to find the best set of hyperparameters efficiently.

Distributed Training

Training machine learning models on large datasets can be computationally intensive. Amazon SageMaker’s distributed training capability allows you to distribute your training workload across multiple instances, reducing training time significantly. You can leverage AWS’s powerful compute infrastructure to train complex models at scale.

Model Hosting and Deployment

Once you have trained your machine learning model, Amazon SageMaker makes it easy to deploy it for real-time inference. With a few lines of code, you can create an API endpoint to serve predictions. Amazon SageMaker takes care of scaling, load balancing, and managing the underlying infrastructure, allowing you to focus on delivering value through your models.

Model Monitoring and Management

Monitoring the performance and health of deployed models is crucial for maintaining their accuracy and reliability. Amazon SageMaker provides built-in monitoring capabilities, allowing you to detect anomalies, monitor data drift, and set up alerts. Furthermore, you can manage your models efficiently using the model registry, versioning, and rollback features.

The Power of Amazon Sage Maker: Transforming Businesses with Machine Learning

In today’s digital age, businesses are constantly seeking ways to leverage data and extract valuable insights to gain a competitive edge. Machine learning has emerged as a powerful tool to unlock the hidden patterns and trends within vast amounts of data. However, implementing machine learning solutions can be complex and resource-intensive. This is where Amazon SageMaker steps in, providing a comprehensive platform to simplify and accelerate the adoption of machine learning in businesses of all sizes.

Accelerating Time-to-Value with Amazon SageMaker

One of the key advantages of Amazon SageMaker is its ability to reduce the time and effort required to build and deploy machine learning models. With traditional approaches, data scientists often spend a significant portion of their time on data preprocessing, feature engineering, and infrastructure setup. Amazon SageMaker automates many of these tasks, allowing data scientists to focus on the core aspects of model development and analysis.

By using the data preprocessing capabilities of Amazon SageMaker, data scientists can quickly clean, transform, and normalize their datasets. This ensures that the data is in a suitable format for training machine learning models. Additionally, the built-in algorithms provided by Amazon SageMaker enable data scientists to prototype and iterate on their models rapidly. These algorithms are designed to address common use cases across various domains, such as fraud detection, recommendation systems, and time series forecasting.

For more advanced use cases or proprietary algorithms, data scientists can leverage the flexibility of Amazon SageMaker to bring their own models. By containerizing their custom algorithms using Docker, data scientists can seamlessly integrate their models into the Amazon SageMaker environment. This empowers businesses to leverage their domain-specific expertise and proprietary algorithms to gain a competitive advantage.

Democratizing Machine Learning with Managed Notebooks

Another significant aspect of Amazon SageMaker is the integration of Jupyter Notebooks. Jupyter Notebooks provide an interactive and collaborative environment for data scientists to experiment, visualize data, and iterate on their models. Amazon SageMaker’s managed notebooks eliminate the need for data scientists to set up and manage their own notebook servers. Instead, they can focus on their analysis and modeling tasks, leveraging the pre-configured notebooks provided by Amazon SageMaker.

The managed notebooks in Amazon SageMaker come with the necessary libraries and dependencies pre-installed, including popular machine learning frameworks such as TensorFlow and PyTorch. This streamlines the development process, allowing data scientists to write code, execute it, and visualize the results seamlessly. The notebooks also facilitate collaboration among team members, enabling them to share code, insights, and best practices.

Scaling Machine Learning Workloads with Ease

As businesses grow and their data volumes increase, the scalability of machine learning infrastructure becomes crucial. Amazon SageMaker provides a scalable and elastic environment to handle the demands of large-scale machine learning workloads. With just a few clicks, data scientists can scale their training and inference workloads to accommodate larger datasets and higher traffic volumes.

Distributed training is a key feature of Amazon SageMaker that allows data scientists to train models on multiple instances concurrently. This reduces the training time significantly, enabling faster model iteration and experimentation. Amazon SageMaker takes care of the complexities of distributed training, such as data shuffling, synchronization, and load balancing. Data scientists can focus on designing and improving their models, while Amazon SageMaker handles the underlying infrastructure and distributed training orchestration.

In addition to training, Amazon SageMaker simplifies the deployment of machine learning models for real-time inference. With a few lines of code, data scientists can create API endpoints to serve predictions at scale. Amazon SageMaker automatically handles the scaling, load balancing, and monitoring of these endpoints. This allows businesses to integrate machine learning capabilities into their applications and systems without the need for extensive infrastructure management.

Ensuring Model Quality with Monitoring and Management

Maintaining the accuracy and reliability of machine learning models over time is crucial for their success. Amazon SageMaker offers built-in monitoring and management capabilities to help businesses ensure the quality and performance of their deployed models.

Model monitoring in Amazon SageMaker enables businesses to track key metrics, detect anomalies, and identify data drift. By continuously monitoring the input data and model predictions, businesses can detect deviations from expected patterns and take appropriate actions. This helps maintain the effectiveness of the models and ensures that they continue to deliver reliable insights.

With the model management features of Amazon SageMaker, businesses can efficiently manage and version their machine learning models. The model registry allows data scientists to keep track of different versions of models, making it easier to rollback to previous versions if needed. This ensures reproducibility and facilitates collaboration among team members.

Frequently Asked Questions (FAQs)

How much does Amazon SageMaker cost?

Amazon SageMaker offers a flexible pricing model that allows users to pay only for the resources they use. The cost of using SageMaker depends on several factors, including the instance type and number of instances used for training, the duration of training jobs, the amount of data stored, and the deployment of endpoints.

The pricing for Amazon SageMaker consists of three main components: instance usage, storage, and data transfer. Instance usage is charged per hour and varies depending on the instance type selected. SageMaker provides a range of instance types optimized for different workloads, and the prices differ accordingly.

Storage costs are incurred for storing your data within SageMaker. This includes both model data and any intermediate data generated during the training process. The storage pricing is based on the amount of data stored and the storage duration.

Data transfer costs are applicable when data is transferred in and out of Amazon SageMaker. For example, if you need to transfer data from Amazon S3 to SageMaker for training, there may be associated costs based on the amount of data transferred.

It’s important to note that SageMaker provides a variety of pricing options to optimize costs. This includes the use of spot instances, which allow you to bid for spare Amazon EC2 capacity at a lower price, reducing costs for training jobs. SageMaker also provides cost optimization tools, such as automatic model tuning and resource monitoring, to help you manage and control expenses effectively.

To get detailed and up-to-date information about the pricing of Amazon SageMaker, it’s recommended to visit the AWS Pricing page or consult the AWS documentation specifically related to SageMaker pricing. This will ensure that you have the most accurate and relevant information for your specific requirements.

Can I use my own data with Amazon SageMaker?

Yes, Amazon SageMaker allows you to use your own data for training and inference. SageMaker provides multiple options for bringing in your data and integrating it into the machine learning workflow.

To start with, you can easily upload your data to Amazon S3 (Simple Storage Service), which is a highly scalable and secure object storage service provided by AWS. S3 can be used as a central data repository for your SageMaker projects. Once your data is stored in S3, you can access it from SageMaker to perform data preprocessing, exploratory analysis, and model training.

SageMaker also provides data processing capabilities through its built-in algorithms and frameworks. You can leverage these algorithms to process and transform your data directly within the SageMaker environment. For example, you can use SageMaker’s built-in data processing algorithms for tasks like feature engineering, data augmentation, and data cleaning.

Additionally, you have the flexibility to use your preferred data processing libraries and tools within SageMaker. The platform supports popular libraries like pandas, NumPy, and scikit-learn, allowing you to manipulate and preprocess your data using familiar tools.

Furthermore, if you have large datasets that cannot fit into the memory of a single instance, SageMaker provides the capability to efficiently process and train on distributed data. You can leverage SageMaker’s distributed training feature, which automatically scales your training job across multiple instances, allowing you to process and train on larger datasets effectively.

In summary, Amazon SageMaker offers a range of options for using your own data. Whether you need to upload data to S3, process it using built-in algorithms or custom libraries, or train on distributed data, SageMaker provides the necessary tools and infrastructure to handle your data effectively.

Is Amazon SageMaker suitable for both beginners and experienced data scientists?

Yes, Amazon SageMaker is designed to be suitable for both beginners and experienced data scientists. It provides a user-friendly interface and a comprehensive set of tools that abstract away much of the complexity involved in machine learning workflows, making it accessible to those new to the field. At the same time, SageMaker offers advanced features and capabilities that cater to the needs of experienced data scientists.

For beginners, SageMaker offers a simplified and guided experience through its user interface. It provides a visual interface for performing tasks such as data exploration, model training, and deployment. Beginners can leverage the built-in Jupyter notebooks and sample notebooks provided by SageMaker, which offer step-by-step guidance and pre-built examples to get started quickly. The platform also provides easy-to-use APIs for common machine learning tasks, allowing beginners to build and deploy models without extensive coding knowledge.

Additionally, SageMaker provides a wide range of pre-built algorithms and frameworks, along with automatic model tuning capabilities. Beginners can leverage these resources to perform tasks like image classification, text analysis, or regression without needing to build models from scratch. This enables them to focus on learning and experimenting with machine learning concepts rather than getting bogged down in the details of algorithm implementation.

For experienced data scientists, SageMaker offers extensive flexibility and control over the machine learning workflow. It supports popular frameworks like TensorFlow, PyTorch, and MXNet, allowing experienced users to bring their own models and custom code. SageMaker provides a high-performance and scalable infrastructure for training and inference, enabling data scientists to work with large datasets and complex models.

Furthermore, SageMaker provides advanced features like distributed training, hyperparameter optimization, and model deployment automation, which are crucial for experienced data scientists working on complex projects. It integrates with other AWS services, providing access to a wide range of complementary tools and services that can be used to build end-to-end machine learning pipelines.

In summary, Amazon SageMaker caters to the needs of both beginners and experienced data scientists. Its user-friendly interface and guided experience make it accessible to beginners, while its advanced features and flexibility make it a powerful tool for experienced practitioners.

Can I deploy models trained outside of Amazon SageMaker to the platform?

Yes, Amazon SageMaker allows you to deploy models trained outside of the platform. SageMaker provides a flexible deployment infrastructure that supports a variety of model formats and frameworks, enabling you to bring in models trained using different tools or platforms.

To deploy models trained outside of SageMaker, you need to package the trained model and its dependencies into a format compatible with SageMaker. SageMaker supports various model formats, including TensorFlow SavedModel, Apache MXNet model archive, and scikit-learn models, among others.

Once you have packaged your model, you can use SageMaker’s hosting capabilities to deploy it as a scalable and highly available endpoint. This endpoint can then be used to make real-time predictions or serve inferences from your model. SageMaker automatically manages the underlying infrastructure and provides features like autoscaling and load balancing to handle variable traffic patterns.

In addition to model deployment, SageMaker also provides a range of built-in inference capabilities. For example, you can use SageMaker Batch Transform to perform batch inference on large datasets, or you can integrate the deployed model with AWS Lambda for serverless inference.

It’s worth noting that while SageMaker supports deploying models trained outside of the platform, utilizing SageMaker for the end-to-end machine learning workflow offers several advantages. SageMaker provides a unified environment that simplifies the entire process, from data preparation and model training to deployment and monitoring. It also integrates well with other AWS services, allowing you to leverage the full power of the AWS ecosystem for your machine learning projects.

In summary, Amazon SageMaker supports the deployment of models trained outside of the platform by allowing you to package and deploy them as endpoints. This flexibility enables you to leverage your existing models and seamlessly integrate them into SageMaker’s deployment infrastructure.

What level of control do I have over the training process?

Amazon SageMaker provides users with a high level of control over the training process, allowing you to customize and fine-tune various aspects of the training workflow.

To begin with, SageMaker offers support for popular machine learning frameworks like TensorFlow, PyTorch, and MXNet, which gives you the flexibility to use your preferred framework and write custom code to define and train your models. This enables you to have complete control over the model architecture, loss functions, and optimization algorithms.

SageMaker also provides a variety of instance types and sizes, allowing you to choose the compute resources that best suit your training requirements. You can select instances optimized for CPU or GPU-based workloads, and scale the number of instances used for training based on the size of your dataset and the complexity of your model.

In addition to the compute resources, SageMaker offers advanced features to control and optimize the training process. It provides automatic model tuning, which automatically explores different combinations of hyperparameters to find the best-performing model. This saves you time and effort in manually tuning hyperparameters and helps improve the performance of your models.

Moreover, SageMaker supports distributed training, which enables you to distribute the training process across multiple instances. This allows you to train on larger datasets and accelerate training times by parallelizing computations. SageMaker handles the complexities of distributed training, such as data partitioning, synchronization, and fault tolerance, providing you with a seamless and efficient distributed training experience.

Furthermore, SageMaker provides extensive monitoring and logging capabilities. You can monitor training metrics in real-time, visualize training progress, and access detailed logs for troubleshooting and analysis. This level of visibility enables you to track the performance of your models during training and make informed decisions to optimize training outcomes.

Overall, Amazon SageMaker offers a high degree of control over the training process. From choosing the framework and defining the model architecture to selecting compute resources, tuning hyperparameters, and monitoring training progress, SageMaker empowers users to customize and optimize the training workflow according to their specific needs.

How can Amazon SageMaker benefit businesses in terms of cost and efficiency?

Answer: Amazon SageMaker offers several benefits to businesses in terms of cost and efficiency. Firstly, it eliminates the need for businesses to invest in and maintain their own machine learning infrastructure. This saves costs associated with hardware, software, and maintenance. Additionally, Amazon SageMaker follows a pay-as-you-go pricing model, allowing businesses to pay only for the resources they use, thereby optimizing costs.

Furthermore, Amazon SageMaker provides pre-built algorithms and managed notebooks that streamline the development process, reducing the time and effort required to build and deploy machine learning models. This improved efficiency enables businesses to accelerate their time-to-market and stay ahead of the competition.

By leveraging Amazon SageMaker’s automated features such as data preprocessing and hyperparameter tuning, businesses can optimize their models for better performance without the need for manual intervention. This leads to more accurate and reliable predictions, enhancing overall efficiency and effectiveness.

Can I use Amazon SageMaker with my existing machine learning frameworks and tools?

Answer: Yes, Amazon SageMaker is designed to be compatible with a wide range of machine learning frameworks and tools. It supports popular frameworks like TensorFlow, PyTorch, MXNet, and scikit-learn, allowing businesses to leverage their existing expertise and codebase.

With Amazon SageMaker’s custom algorithm support, businesses can bring their own algorithms, even if they are developed using frameworks not directly supported by Amazon SageMaker. By packaging these algorithms in Docker containers, businesses can seamlessly integrate them into the SageMaker environment and take advantage of its managed infrastructure and scaling capabilities.

This compatibility ensures that businesses can easily transition their existing machine learning workflows to Amazon SageMaker without any disruption, empowering them to continue using their preferred tools and frameworks.

How does Amazon SageMaker handle privacy and security concerns?

Answer: Amazon SageMaker prioritizes privacy and security to protect sensitive data and ensure a secure machine learning environment. First and foremost, Amazon SageMaker uses AWS Identity and Access Management (IAM) to control access to resources, allowing businesses to define granular permissions and manage user roles.

In terms of data privacy, Amazon SageMaker encrypts data both in transit and at rest. It uses HTTPS for secure communication and Amazon S3 server-side encryption to protect data stored in the cloud. Additionally, Amazon SageMaker provides features like VPC support, allowing businesses to isolate their machine learning environment within their own private network.

To further enhance security, Amazon SageMaker employs Amazon Virtual Private Cloud (VPC) traffic routing, ensuring that network traffic remains secure and isolated from other AWS resources. This helps prevent unauthorized access and protects the confidentiality and integrity of data.

How does Amazon SageMaker handle large-scale datasets?

Answer: Amazon SageMaker is designed to handle large-scale datasets efficiently. It leverages AWS’s robust compute infrastructure to distribute the training workload across multiple instances, reducing training time significantly.

With Amazon SageMaker’s distributed training capability, businesses can train their machine learning models in parallel on multiple instances. This not only accelerates the training process but also enables businesses to process large volumes of data efficiently. Amazon SageMaker automatically handles the complexities of distributed training, such as data shuffling and load balancing, allowing data scientists to focus on model development and analysis.

Furthermore, Amazon SageMaker provides the flexibility to scale the training infrastructure up or down based on the dataset size and computational requirements. This scalability ensures that businesses can handle large-scale datasets without compromising performance or incurring unnecessary costs.

Can Amazon SageMaker be integrated with other AWS services?

Answer: Yes, Amazon SageMaker seamlessly integrates with other AWS services, allowing businesses to build end-to-end machine learning workflows. For example, businesses can leverage Amazon S3, a scalable and secure object storage service, to store and retrieve datasets used in the training and inference process. Integration with Amazon Redshift, a fully managed data warehousing service, enables businesses to analyze large datasets efficiently.

Moreover, businesses can use AWS Lambda, a serverless compute service, to trigger model inference based on events or API calls. This allows for real-time predictions and integration with other applications or services.

By leveraging the comprehensive ecosystem of AWS services, businesses can build powerful and scalable machine learning solutions with Amazon SageMaker as the central component.

Conclusion

Amazon SageMaker has emerged as a game-changer in the world of machine learning, empowering businesses to harness the power of data and build sophisticated models with ease. Its comprehensive suite of features, including data preprocessing, built-in algorithms, custom algorithm support, Jupyter Notebooks, distributed training, and model monitoring, simplifies the end-to-end machine learning workflow.

By leveraging Amazon SageMaker, businesses can unlock the full potential of machine learning and gain valuable insights from their data. Whether you are a startup or an enterprise, Amazon SageMaker provides the tools and scalability needed to accelerate your machine learning initiatives and drive innovation.

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